Business today is changing more rapidly than at any other time in history. Technological developments in transportation and communications are the driving force behind most of the changes in the business environment. Companies are no longer competing with competition down the street, they are competing with companies in other cities, states/provinces, countries and even continents. Your suppliers don't have to be within driving distance anymore, they can be from the other side of the world. Cost is the driving factor of today's competition. Costs are created by your chains, both internal and external - financial chains, supply chains, customer chains,
process chains, etc. This means that you are no longer competing against just your competitor. You are competing against all of your competitors chains!
Living in a resource limited world, companies that understand and optimize their chains,
and understand the associated costs, can differentiate themselves. Understanding your chains will allow you to control and improve your costs. For help understanding your chains,
how technology effects your chains, and how chains effect your costs and competitive advantage, please contact me.
Andrew L. Isaksen